Business Startup Consulting: 6 Common Marketing Mistakes To Avoid
A whopping 90% of small business startups fail, according to a recent study by Small Biz Trends.
Source: Small Biz Trends
One of the key reasons for startup failure is that the founders get stuck on their original ideas and beliefs and refuse to pivot. This is dangerous because technology, trends and values are constantly changing over time. It is so important to be able to adapt and overcome in order to survive and thrive!
In this article, I will go through the six common digital marketing mistakes that small businesses and startups must avoid in order to achieve a more rapid return on investment and successful growth.
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1. Hiring Full Time Employees Too Soon
It will pay off in the future to be be frugal with expenses in the inital stages of your company’s development. Therefore rather than employing staff on a full time basis in-house, it is financially wiser and a lot more cost effective to hire freelancers to carry out important tasks as and when required.
Being careful with spending is extremely valuable, especially when just starting out.
2. Not Utilising Content Marketing Effectively
Often, content creators ignore that content is part of the business. Rather than structuring their content around tactics which move them closer to reaching their business goals, some content marketers create content they think would be cool or interesting or fun without thinking about how it connects to revenue and how it connects to the customer need.
Be sure to avoid wasting valuable time on content that is not contributing to the success of your business by creating and executing a well thought out content marketing plan. This way, you can be confident that every piece of content that is published for your business has a measurable return on investment as well as an overall purpose.
For example, if the goal is to grow traffic then relevant high traffic but competitive keywords need to be researched, and then the content needs to be fully optimised with the keywords. Or if the goal is to build revenue, then a sales funnel can be incorporated to lead customers through.
Decide which marketing channels will suit your business best. Whether that is a mixture of online and offline marketing to suit your target audience’s lifestyle habits and personas.
Check out the following useful guides:
>> Writing brochures to generate sales leads
>> Copywriting services for websites including SEO copywriting
3. Targeting The Wrong Audience
Many businesses think they know who their main customer personas will be, and then become surprised as they enter the market that their product or service attracts an entirely different audience.
They then have to spend more precious time going back to the drawing board and redesigning all their marketing for this newly discovered audience who will bring in the most revenue.
The key to success in this area is to research, research, and do more research in the early stages of business setup and marketing planning!
4. Not Having A Website
The internet is everywhere, and it is here to stay. Therefore, it really goes without saying in this day and age that every business who wants to position themselves competitively in the online marketplace must have a website!
Consider it as the store-front of your business. You need to entice customers to want to enter and find out more by having a beautifully appealing display.
Samantha Marketing can design and create a fast and responsive website for you built with incorporating the latest technology. Get in touch using the form at the end of this post to find out more and to setup an initial chat.
5. Not Executing An SEO Strategy
It simply isn’t enough nowadays to just have a website. Instead, your website needs to be optimised to appear in search engines on relevant customer queries – most noteworthy, on Google.
The more intelligent your SEO (search engine optimisation) strategy is, the higher you are likely to rank. They key is to get on to the first page of search results, as customers are statistically less likely to bother clicking through to the second and subsequent pages.
To learn more about SEO, I recommend reading the following articles:
- 8 Search Engine Optimization Services Your Business Must Invest In To Grow Online
- SEO Copywriting Services For Websites: The Key To Online Business Growth
6. Failing To Create And Review A Marketing Plan
Quite simply, failure to plan is planning to fail! Not only this, but a plan needs to be revisited and refreshed over time to make sure the business stays on the right track and keeps up with change in both the internal and external environments. Your marketing strategic plan includes:
- Outlining key performance indicators to make sure you know that your business activities are on the right track to moving closer towards the overall vision.
- Setting short term SMART goals.
- Creating an overall vision and mission statement for the business.
- Building a GANTT chart of activities to illustrate the project schedule.
- Defining a risk assessment to include business strengths, weaknesses, opportunities and threats, and how the business will deal with each!
How To Best Avoid The Common Business Marketing Mistakes From This Article
As an entrepreneur or new business startup, many of the steps that you will have to go through in order to launch into the marketplace can often be very overwhelming and even paralysing. As a result you may find yourself experiencing inertia and procrastinating rather than keeping up the momentum and continuing to push forward with the business.
To overcome these stumbling blocks, the wise decision is to outsource marketing services by hiring a marketing specialist within the early stages of a business setup after you have established a scalable business model – i.e. a product/market fit. This way, you can make sure that common mistakes are minimised, if not avoided altogether during the subsequent stages of the business road map.
Not only this, but a marketing expert can offer unique and invaluable advice while offering practical solutions to make sure that you get off on the right foot and position the brand in the most optimum position in the marketplace for ideal return on investment and business growth. An experienced marketing specialist can move a business from the owners initial idea and vision through to the next phases of development. Therefore the most useful stage to hire a marketing consultant is during the initial stages of setting up a business. When this occurs, a clearly defined roadmap can be created outlining the most critical steps, and how best to execute them.
At Samantha Marketing, I understand how important it is for new startups with a limited budget to execute their business and marketing right the first time round. After all, a second chance may not even be an option if funding runs out! You can hire me and use my digital marketing expertise to move your business forward in the online marketplace. I can establish a modern and fast website for you, deploy marketing with consistent branding, and manage other aspects of your creative business operations as required.
So what are you waiting for? Get in touch today using the form below or the online chat box, and let’s build the momentum and grow your business success online right now.
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