SEO Copywriting Services For Websites: The Key To Online Business Growth

The online competition is becoming more saturated by the day as new businesses and emerging brands enter the digital space to try to claim their piece of the market.

This, doubled with the development of intelligent technology, means that unless you pay attention to which business digital marketing best practices are working right now, you will fall to the back of your competition, and at worse, lose your customers to them.

In order to prevent this from happening, or at least minimise the risk, you must try to at least get a basic understanding of how you can drive targeted traffic to your website and what the latest search engine algorithms are looking for.

You can then outsource the marketing tasks to a freelancer or digital marketing agency who will be able to carry out the relevant work efficiently and to the best standard possible.

To learn more about the types of SEO services you can outsource, I recommend reading the following article:

Before you do this though, and first and foremost, this guide has been written to help business owners understand the importance of search engine optimisation (SEO), including the most up-to-date rules and trends.

However, if you are a fellow marketer, you will also benefit from taking a read of this article as I delve into the nitty gritty of creative content writing while also providing strategic tips and advice.

“One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people.” Neil Patel

Further reading:

  • For a full list of articles on search engine optimisation tips click here.
  • Or for a full list of articles covering content writing tips for beginners click here.


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Your Guide To Effective SEO Copywriting Services For Websites That Crave Online Business Growth

Search engine optimisation is crucial if you want to improve the visibility of your business in online search engine results.

Let’s face it, people in general have become more impatient and lazy as technology improves the way we go about our day-to-day lives. In particular the millennial generation who need instant results.

>> On that note, read more about digital health and wellness

Unless you are researching hard to find a specific answer online, when do you ever click on to the second search engine results page, let alone pages three, four, five, etc…? Usually we do this after reading or scanning through the results on page one and not finding the answer we are looking for?

Well, your business website must appear on page one after your ideal customer searches for relevant key terms. 

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Keywords and key terms act like a compass directing customers to your website. You must find relevant key terms and keywords that your website can actually rank for.

Yet optimising your website for these key terms can often be a challenge in itself. Trying to weave a specific long-tail key word into a paragraph just to increase the chances of that page appearing on the first search engine results page can often sound unnatural, especially if you are not an experienced copywriter.

Therefore, I have written this guide to give you an insight into why skilled copywriting is so important for your online content, along with how you can make sure your business is doing it correctly!


In this article the following topics will be discussed:

  • What is search engine optimisation (SEO)?
  • The difference between copywriting and content writing
  • Really basic guide to copywriting for dummies
  • Six creative strategy tips for writing content that is both appealing and SEO optimised
  • Become a successful content writer
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What Is Search Engine Optimisation?

We will bring it right back to basics with a typical example of how search engines work.

Let’s say you are currently located in Cheltenham and would like to find out where the nearest Indian restaurant is. So you open a search engine platform such as Google, and you type in a search terms such as: “Indian restaurants in Cheltenham”

Although there are other factors that will help improve SEO efforts, let’s keep it nice and simple for the sake of this example.

So…Those Indian restaurants in Cheltenham who have optimised their websites for SEO, should appear on the first page of results.

However, a crafty competitor in the nearby town of Cirencester who also runs an Indian restaurant, may have found and decided to optimise one of their own web pages with this search term, to try to reach more potential customers who may not mind travelling that little bit further if they can be persuaded via the copywriting.

Or, even more craftier, a Chinese restaurant owner in Cirencester, may have optimised one of their web pages for this search term to try an persuade that same customer who was looking for an Indian restaurant in Cheltenham, to completely change their mind and opt to go to a Chinese restaurant in Cirencester instead.

As you can see from this example, the power is in the marketing!

Essentially, SEO is the task of finding keywords and terms that you can rank for and which are relevant to your target market, and then optimising (enhancing the effectiveness of) your content for the search engines.

The key is to make sure that your content ranks higher than your competitors who are trying to rank for the same search terms.

Therefore, not only is creative SEO (thinking outside the box to find a range of search terms you can potentially rank for and then weaving these naturally into your content) important to get your business noticed by potential customers, but having persuasive copywriting within the landing page and the meta description (the paragraph of text you see in the search engine results page) will be the deciding factor on if you win the customer or not.

It is the combination of skilled SEO copywriting that is crucial to implement on your website in order to grow your business, as this will both:

  • Help you gain publicity
  • Persuade customers to use your product or service

Yet SEO activities do not solely stop there. Google takes other factors into consideration when choosing where to rank pieces of content on the search engine results pages. Google will favour websites who have:

  1. A higher domain authority score
  2. Quality incoming links to the content (quality is favoured much more than quantity)
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The Difference Between Copywriting And Content Writing

You may often hear copywriting and content writing used in the same context. This is because although they each serve a different purpose, they also go hand-in-hand together, acting as a cornerstone for the other; like two different sides of the same coin. 

Their similarities lie in their joint key goals to build traffic, create relationships with customers and consumers and ultimately build a brand online. 

Now let’s take a look at their differences:


  • Main purpose: Persuade reader to take action – SELL
  • Focuses on: quality – using words and language to convince readers to take an action
  • Specialises in: short-form copy, such as strap lines, headlines or press ads.
  • Used for: advertisements, sales copy, emails, print ads, digital ads, brochures, and landing pages.


  • Main purpose: LEAD GENERATION by engaging and entertaining the reader.
  • Focuses on: quantity – using language to keep the reader interested and structuring to make it easy to read and scan.
  • Specialises in: long-form, rich-content that is search engine optimised.
  • Used for: Evergreen content; articles, blog posts, newspaper pieces, magazine features, white papers 

“Copywriting means writing for the sake of promotional advertising or marketing. The purpose of content writing is to entertain and entice the online audiences so they stay longer on websites and engage with the brand.” Search Engine Journal

Copywriting vs Content Writing Infographic

Now that you are aware of the key difference between copywriting and content writing, it will be easier for you to understand the tasks that you will need to outsource.

At Samantha Marketing, I can help you with both. Get in touch using the form at the bottom of this article.

Really Basic Guide To Copywriting SEO For Dummies

A copywriter’s main goal is to use language that resonates with the target audience in order to persuade the reader to take a specific action. Whether that is to:

  • Contact the business to make an appointment
  • Purchase a product
  • Book a service
  • Subscribe to an email list

Essentially, copywriting can be closely compared to salesmanship.

When you throw SEO into the mix, the copywriting task becomes that little bit more challenging, and requires the skills of a creative mind to be able to both write persuasively as well as weaving in the necessary key terms in locations where it is most optimal for search engine rankings.

Factors to consider when copywriting

As long as you makes sure that your creative piece of writing ticks the following boxes, you are on the right track to success. Is the content…:

  • Useful and valuable? -Does it solve a specific problem?
  • Interesting and compelling?
  • Persuasive enough to encourage action to be taken?
  • Well-optimised for search engines using relevant keyword search terms?

Other aspects that need to be considered are the:

  • Timeliness – is it evergreen content or will it easily go ‘out-of-date’?
  • Appearance – is it visually appealing?
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Finding keywords to rank for

Keyword research is not a guesswork. You can utilize tools to help you when conducting a keyword search. Helpful tools such as,


The aim is to find keyword phrases that you can rank for based on your domain authority (DA) score. Check the DA of the pages that are already ranking. If the score is similar or lower than yours, then you will have more chance of ranking for it. The next task will then be to make sure you optimise your page for the keyword.

SEO copywriting checklist

The copywriter needs to makes sure that the following aspects of a creative piece of SEO content are carefully paid attention to:

  1. Headline
  2. Permalink
  3. Meta information
  4. Keyword frequency
  5. Images
  6. Link building
  7. Secondary keywords (LSI synonyms)
  8. Length of content
  9. Social sharing

I will now go through each of these in further detail to explain what they mean and how you can make sure you apply the correct SEO methods to boost your search engine ranking score.


The page’s structure using headline tags such as: <H1></H1> and <H2></H2> etc, are also very important.

You should make sure you include the keywords within your headlines, and ensure that you only use the ‘H1’ tag once as your title at the top of the page, followed by organised and purposeful structuring and use of the ‘H2’ and ‘H3’ (and so on…) tags.

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This is the URL of the web page you are optimising:

You want to try to make your permalink short and feature your keyword term.

Quite often I personally just put the focus keyword here without any additional words.

For example:

This means that I can have the permalink as short as possible but optimised for SEO.

Plus, according to Google, when ranking a piece of content, they put more weight on the first 3-5 words of your permalink, so it is important to try to put your keyword term at the beginning if you want to insert additional text.

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This is includes the following:

  • Meta title

The title your readers will see on the search results page. Quite often, businesses like to place “ | Business Name Here” at the end. This is OK, but make sure that your meta title follows the following rules for optimal SEO ranking:

  1. Maximum length of 60 characters (any longer and the title will be cut off on the search engine results page)
  2. Feature your keyword term at the beginning of the title (again, Google puts more emphasis on ranking using the first 3-5 words used)
  • Meta description 
  1. Maximum length of 300 characters (again, any longer and the description will be cut off on the search engine results page)
  2. Try to feature your keyword term at the beginning of the description (again, Google puts more emphasis on ranking using the first 3-5 words used)


  • Make sure that you feature your keyword within the first 100 words of the article. This emphasises to Google that your article is about that keyword, which will allow you to rank better for it.
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Use keywords in your image filenames, and in the image tag’s ALT text. For instance: <IMG SRC=“insert keyword here ALT=insert keyword here>.

Using ALT text is particularly important when creating image links to other pages on your site, as it tells the search engines what the referenced page is about.

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Good SEO practice involves a solid link building strategy for every article you publish. Try to stick to the following rules. Find or create opportunities to:

  • Link to other internal pages within your website
  • Link to your article from internal pages within your website
  • Gain inbound links from good quality websites


If you find similar keyword you can rank for, then include these within the article body, subheadings and images too to help drive further traffic. 

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Quality is more important than quantity. So always put a focus on this. However, longer form but good quality content will always win over shorter versions. It is also important to break up text using images, bullet points and shorter paragraphs to keep the reader engaged and lower bounce rates. This will ultimately help with your SEO efforts as the data is fed back to search engines. 

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Make sure you have social share buttons available to help build links back to your page. 

Further reading: To learn even more about SEO, here are some in-depth resources:

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Six Creative Strategy Tips For Writing Content That Is Both Appealing And SEO Optimised

Define the topic of the article and explain in the most simplest terms the key messages you want the reader to learn. You can then organise these thoughts into a structure using subheadings and bullet points.

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Start writing. You can start from the ending, a random chapter, the introduction. It doesn’t matter where, but begin to write and let the ideas flow. This is just your first draft, so don’t worry about creating perfect sentences. You want to imagine brain dumping everything you can onto the relevant sections to hen organise later.

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Once you have brain dumped, you can then work on the grammar and copy. Read through and re-write to make sure the messages are clear, engaging and interesting. 

Take breaks! Its better to have breaks and walk away from your writing, than to sit down for hours trying to finish it in one session. When you return to your work with afresh set of eyes and clear mind, you will be able to rebuild the writing and work more efficiently.

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Following the tips in the previous section, now is the time to weave your keywords and phrases into your writing so that it sounds natural.

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Proof read your work and share it on as many social channels as you can. If you have mentioned anyone, send them a link to the article. You never know, they may share it to their following too!

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Become A Successful Content Writer

Learn how to become a successful writer with The Freelance Profit Academy. The program offers coaching and an 8-week course to help deepen your skills and knowledge as a writer.

The course is run by Maggie Linders who has spent the past decade, learning all the tricks and secrets of successful and professional content writing. 

“Starting from scratch with no experience, no contacts and no clue where to begin, I clawed my way to the top to become a six-figure freelance writer.” – Maggie

The course contains 70 in-depth videos with transcriptions split between 8 weeks:

  • Week 1: Setting up a rock-solid foundation for success (workspace setup, time management, work/life balance, client agreements, accounting and taxes).
  • Week 2: Marketing tactics.
  • Week 3: Essential strategies for improving your writing skills, including common mistakes.
  • Week 4: Gaining clients.
  • Week 5: Further tactics to become a successful writer, with step-by-step instructions.
  • Week 6: Advanced marketing.
  • Week 7: Securing high profile writing projects.
  • Week 8: Scaling your writing.

You will also have access to the following extras:

  • Downloadable worksheets
  • Ready made templates
  • Action plans
  • Post-course advice kit
  • Member-only writing job opportunities
  • Support community
  • Monthly training events

Additional bonus

As an additional bonus, you can listen to interviews with three of the world’s top freelance writers as they share their stories, their experiences, and all of their hard-won secrets to success:

  1. Brian Honigman – written for, Entrepreneur magazine, Wall Street Journal, Huffington Post.
  2. Don Sadler – 30 years writing experience, specializing in marketing communications materials, including whitepapers, blogs, ghostwritten articles, website copy, case studies and brochures.
  3. Kelly James-Enger – 20 years writing experience, specializes in the health and wellness industry. She has published more than 900 articles in 50+ national magazines including Family Circle, Health, Parents, Redbook, Woman’s Day and more. Kelly has authored more than 12 books, and has ghostwritten/co-authored 12 more.

Course fees

The total value of the course is $1,429 USD / £1,087 GBP in tools, training and personal support.

However, right now you can access a 7-day trial of the course for only $1 USD / £0.76 GBP!

Then, once your 7-day trial period is over, you can continue your membership to The Freelance Profit Academy for just $29.95 USD / £23 GBP per month.

You are also protected by a 60-day money-back guarantee. This means that if within 60 days you decide to cancel, you can also request a full refund if the program didn’t meet your expectations in any way.

Read more about the course and start your trial here.

Copywriting Services For Websites 9


Congratulations on getting this far! I hope that you have taken away at least a few valuable lessons when it comes to search engine optimisation and copywriting for websites.

I am a specialist in search engine optimisation and copywriting. Although I offer a wide range of digital marketing skills developed from my ten years of experience in the industry, many of my largest clients hire me purely for SEO and copywriting/ content creation. 

If you would like me to carry out an SEO audit of your website to see how we can boost your search engine rankings and beat your competitors, then get in touch using the form below.

If you are already satisfied that your website is SEO optimised I can assist you with SEO optimised creative content. It is important to keep your online activity consistent and publish at least once per week so that you continue to meet the expectations of Google’s algorithm, while also continuing to drive further targeted traffic to your website.

I can work per project or on a monthly retainer. We can come to an agreement to suit your business needs and budget accordingly.

Save time and leave it to the experts who can work much more efficiently in this area they are skilled in. Contact me today.

To setup an initial consultation by phone, please fill in the following contact form:

In your message, please also include the following:

  1. Your full name and business name
  2. A brief overview of your:
    • current marketing activity
    • desired business goal 
    • target market and industry
  3. If available, any budget range and specific timescales. 


Reasons to register:

  • Exclusive special offers and discounts
  • Additional industry marketing news updates for fitness, health and wellness businesses.

How we use your information:

Samantha Marketing will use your name, phone number and email address in order to respond to all enquiries submitted online. You will also recieve email updates containing relevant industry news and special offers. You can unsubscribe at any time. For more information please visit the privacy policy.

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