8 Digital Marketing Advantages That Will Drive Business Growth
The technology industry is one of the fastest growing sectors in the world. As new features and specifications are constantly rolled out, it can be difficult to keep up-to-date with what the latest updates and trends are.
This can make it especially hard for businesses and entrepreneurs to be kept in the loop in order to keep ahead of their competition. In particular, when it comes to understanding marketing, and more specifically, digital marketing advantages, it is no wonder that it causes pain for many business owners.
You will have witnessed how the use of the internet by consumers to research online and purchase products and services is becoming evermore prevalent. Therefore to effectively reach and engage with these target consumers online, digital marketing tactics need to be implemented.
The smart decision would be to outsource the marketing side of any business to experts in the field. Yet, it is also important that as a business owner, you still have an idea and understanding of what the most up-to-date digital marketing strategies that can be implemented are.
In this article, I will go through the top ten digital marketing advantages that will drive growth to your business right now!
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Don’t fall into the trap of turning a blind eye to the the online marketing world.
Take the bull by the horns and deep-dive into learning more about the amazing benefits of the most up-to-date digital marketing tactics that are creating success for many budding entrepreneurs and business owners as we speak.
In the blink of an eye another piece of technology which will evermore advance this industry could be rolled out, so it is important that you keep your knowledge fresh and keep yourself ‘in-the-know!’
On that note, let’s not waste any more precious time. Here are the top ten digital marketing advantages that will help to drive growth to your business.
1. Digital marketing tactics have proven to be the most cost-effective way to reach potential customers…
Digital marketing covers such a huge scope of tactics and techniques that can be implemented, that it caters for all sizes of marketing budget.
Digital marketing is extremely cost-effective, especially when compared to more traditional methods.
- For example if you are cash-poor but time-rich, you can opt for more time-consuming but low-cost digital marketing methods such as search engine optimisation, content creation, and social media management.
- Or if you are time-poor but cash-rich you can choose tactics that get you faster results but cost slightly more such as pay-per-click, display, and social media advertising.
Regardless of which you decided on, you can be rest assured that the return on investment will be far greater with digital marketing than any traditional marketing method you choose.
Take a look at the following real-life success stories for instance:
- Forever Diamonds, a Georgia jewelry company, was able to reach and engage its fans for less than $1 per engagement over the course of a year, increasing foot traffic and leading to real conversions.
- Ecommerce candle company, Nidhi increased their sales by 714% over a 3-month period using social media.
As you can see, gone are the days when businesses had to compete for expensive advertising space in newspapers, magazines and TV commercials. Instead, these traditional marketing methods have been slowly replaced by digital marketing.
“A small business can expose over 1,000 people to its products and services for less than $3 using social media. While that same exposure through direct mail costs about $57 and through television ads costs about $28” – Lyfe Marketing
2. …And this proves that Digital Marketing provides a level playing field for competitors regardless of business size
Traditionally businesses have struggled to compete with their larger counterparts due to limited resources and budget.
However, digital marketing has paved the way to a level playing field.
Now solo entrepreneurs, small businesses and emerging brands are able to tap into the mass market at an affordable price.
This means that these smaller businesses can remain competitive against the bigger players. The following examples explain further how digital marketing creates a level competitive market:
- As discussed before, digital marketing is more affordable than traditional methods. For example, a well-presented online store with advertising is cheaper to setup and run than a physical store, which relies heavily on expensive fixtures, graphics, and other presentation materials, as well as effective placement, in order to provide a great customer experience.
- The internet allows for businesses to operate globally at no extra cost, allowing them to tap into new audiences that they may have never reached via traditional methods.
- Digital marketing automation tools provides businesses with limited time and resources to stay active and engaged with their customers online.
3. Digital marketing is the most measurable form of marketing
Digital marketing allows businesses to see results much faster than with offline marketing.
To understand how digital marketing has revolutionised the way we access and analyse data, let’s first take a look back at how marketing campaigns were traditionally measured.
With television and newspaper advertisements, marketers would have to be patient and wait until the campaign was completely finished in order to go through and analyse the results. This could mean waiting weeks or even months to determine which strategies are working! What’s more painful, is that tweaking the campaign for better results mid-way through the campaign was never an option. The only method available was to use what had been learned from the results of a campaign to then adjust future campaign tactics.
On the other hand, digital marketing allows businesses to improve results at any point during the running of the campaign.
This is because real-time results of marketing campaigns can be instantly viewed. Therefore the campaign can be tweaked to provide better results, and the tactics used can be adapted and fine-tuned as the campaign continues to run.
A great example of this is with running split campaigns. This is where multiple adverts are created for the same campaign. The adverts that provide the best results can be left to run, and the adverts that are not working so well can be stopped. This saves the business unnecessary expenses while also being able to understand the style and type of advert that works well with the target customer.
Web analytics and other online metric tools makes it easier to establish how effective marketing campaigns are. Digital marketing campaigns allow businesses to easily obtain a long list of live statistics and detailed information about how customers use the company website or respond to advertising. Some of these include:
- The number of website visitors for a particular date or timeframe
- The pages visited
- The duration spent on the page
- The customer journey through the website
- Peak site traffic days and times
- and so much more!
4. Digital marketing enables customers to be reached straight to their mobile devices.
Let’s face it, an evermore-increasing percentage of citizens in the world not only own a mobile phone, but they are becoming glued to their devices. The shocking following statistics prove this:
- 84% of mobile phone users claim they could not go a single day without their device.
- Almost half of mobile phone owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls.
- 67% of mobile phone owners check their phone for messages, alerts, or calls, even when they don’t notice their phone ringing or vibrating.
Source: PEW Internet
What’s even more surprising, is that according to eMarketer, 2.34 billion people (that is about one-third of the earth’s population) use social media platforms regularly.
Businesses are then left with a fantastic opportunity to focus marketing efforts directly to mobile devices, in particular on social media platforms, in order to grab the attention of their ideal customer by reaching these engaged consumers.
Digital marketing allows for this!
While consumers browse content on their mobile devices, businesses can publish and promote unique content to appear in their feed for them to read too. With the sophistication of targeted Facebook advertising, businesses can tailor their adverts to specific geo-locations, demographics, interests, and more! This helps businesses reach consumers who are most likely to be interested in their products or services.
It doesn’t stop at social media platforms. Mobile users will use the internet to search for answers to any query they may have.
5. Search Engine Optimisation (SEO) and local SEO allows for more qualified buyers to be reached online
Search engines offer a powerful platform for businesses to implement their marketing tactics through. Think about the last time you had a burning question or felt interested in a product or service, did you turn to Google? I know I did, and do very frequently. According to Vimeo, 93% of online experiences start with a search engine.
Before consumers even know what product or service they need, they are going to the search engines to look for answers that can help them solve their biggest problems.
Businesses are then presented with a great opportunity to use digital marketing tactics such as:
- Pay-per-click (PPC) Campaigns
- Search engine optimisation (SEO)
…to improve their visibility in their ideal customer’s search engine results pages.
SEO allows you to reach those consumers who are searching the web for content and topics that are relevant to your business. Using relevant keywords will bring targeted traffic, which increases conversions over time.
What’s even more interesting, is that according to Google, 28% of searches for something nearby result in a purchase. Many of these searches will eventually lead to a purchase.
For local businesses this provides a huge opportunity to focus on optimising their website for local search results and targeting their advertising campaigns at specific geographic locations.
To learn more about SEO, I recommend reading the following articles:
- 8 Search Engine Optimization Services Your Business Must Invest In To Grow Online
- SEO Copywriting Services For Websites: The Key To Online Business Growth
6. Digital marketing allows for the ideal customer to be directly targeted
When compared with the intelligent algorithms that have been programmed for many of the latest digital marketing tools, the traditional marketing tactics simply do not compare because it just doesn’t offer the same targeting capabilities as digital marketing.
This is because when you purchase advertisement space in a magazine or newspaper, it is just by luck that your ideal customer will read it. Where-as with digital marketing, and as discussed before, you can specifically target campaigns to customer groups based on many narrowed down factors.
You longer have to risk wasting your marketing budget on ads that won’t reach the ideal customer who will be interested in purchasing your service or product. Instead, you can trust that marketing efforts remain focused on strategies that actually grow interest and success for your business.
7. Digital marketing grows brand loyalty
Digital marketing allows businesses to easily grow their reputation and loyalty with consumers online. This is because digital marketing has made it simple to gather and provide readily available online testimonials to consumers. Not only this, but digital marketing delivers social signals such as the rate of engagement which can be recognised through the number of followers, likes and comments on a business account or piece of content. This helps the business grow their loyalty with return customers, as well as their trust with new or potential target audiences.
If we compare this to traditional methods, the difference in the rate of brand loyalty is huge before and after the digital marketing age! Traditionally business cards would be used to keep in touch with prospects after a meeting. However these are often misplaced and forgotten about.
With digital marketing, a relationship can be nurtured and continue for a long time after an initial meeting. Marketers can instantly obtain and email address or social profile, and begin reaching out to the prospect to build trust and loyalty. This can be accomplished in a number of ways, whether that is to provide continued valuable information, offer special discounts, keep them engaged on social media, etc. This can eventually lead to a sale if the customer journey and sales funnel has been strategized and executed in the most optimum way
8. Digital marketing allows a business to run 24/7
Traditional marketing methods are restricted with opening hours. On the other hand, Digital marketing provides businesses with the opportunity to run for 24 hours a day, 7 days a week online if they want to. This ensures that they can tap into audiences in different time zones all over the world allowing customers to look for your product at their most convenient time.
In addition, with the growth in digital marketing automation tools, business customer services are able to run on autopilot.
How to make the most of the digital marketing advantages from this article
Implementing digital marketing strategies into your business will transform the way that you reach and interact with your target consumers.
Remember though, you need to plan for success! Therefore, before you jump into creating and distributing content or launching campaigns, you need to have a thorough digital marketing strategy in place. Within this, your business goals needs to be clearly defined, as well as your ideal customers. Then you must ensure that you have a proposal in place for campaign execution and measurement.
If you feel overwhelmed by this and the many digital marketing options that are available to you, don’t hesitate to get in-touch for a friendly chat. Together, we can discuss your business and the tactics and strategies what will work best to bring you the most success. I will help you to take advantage of the many benefits of digital marketing. I always make sure that every decision is kept inline with my clients key short term goals and longterm vision.
But wait! My help and assistance doesn’t have to stop there either! I provide a variety of effective services such as Search Engine Optimization (SEO), Content Creation, PPC Management, Analytical Research and Social Media Management to help your digital marketing thrive!
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