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Case Study 1: KOHLER

Brand & Project Summary

Kohler sells luxury kitchen and bathroom fixtures and fittings. They are established in the US, Australia and APAC markets and have now launched in the UK.

My Contribution: SEO Copywriting For All Website Product Pages

  • Thorough keyword research to find the most suitable and competitive long-tail keywords.
  • Creative and unique copywriting for all product pages of the website.
  • Optimising product pages for keyword in template form (including meta information, internal linking opportunities, content formatting and image optimisation)

SEO report coming soon 

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Case Study 2: SOCKATOOS

Sockatoos-BitesBabyWear logo

Brand & Project Summary

Sockatoos is a retailer of unique baby trousers, operating in the UK. They initially required a 7-week Christmas 2018 online campaign to drive targeted traffic to the website to increase brand awareness and sales. Following this I continued work for the brand to optimise the website for UX and SEO. I then worked on a continuous CRM digital campaign to help build a community of loyal followers.

My Contribution: Social Media Campaign, CRM, Website UX, SEO & PPC

  • SEO copywriting for all website pages including thorough SEO website audit and competitive keyword research.
  • SEO article writing
  • Social media management; optimising, growing and running Instagram, Pinterest and Facebook accounts, as well as streamlining branding and influencer marketing management
  • PPC advertising campaign management; creating adverts, A/B testing, optimising campaign and retargeting adverts.
  • CRM & email marketing setup, testing & management
  • Improving the website user experience (UX) and sales funnel

Examples Of Work:

SEO results coming soon (3-6 month review period for search engines to rank)

0 %
Conversion rate on retargeting ads
97900 0 %
Increase in targeted traffic to website
0 %
Increase in social media followers
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Case Study 3: HALFORDS

Brand & Project Summary

Halfords is a retailer of car parts, car enhancement, tools, camping and touring equipment and bicycles operating in the UK. They required a Christmas 2018 online campaign to drive targeted traffic to the website to increase sales.

My Contribution: SEO Copywriting For 100 Website Product Pages

  • Thorough keyword research to find the most suitable and competitive long-tail and LSI keywords.
  • Creative and unique copywriting for all product pages of the website.
  • Optimising product pages for keyword in template form (including meta information, internal linking opportunities, content formatting and image optimisation)

Examples Of Work:

  • Example 1 – within 4 months currently ranking number 2 on page 1 of SERP for primary keyword “pink kids scooter” with 210 monthly searches.
  • Example 2 – within 4 months currently ranking number 9 on page 1 of SERP for primary keyword “mini micro scooter 3 in 1” which has 1600 monthly searches.
  • Example 3
  • Example 4
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Case Study 4: Bentley Motors Collection

BM SM

Brand & Project Summary

The Bentley Motors Collection is an e-commerce website, which sells Bentley branded clothing and accessories as a sideline to their luxury range of Bentley vehicles. 

My Contribution: SEO & PPC

  • SEO website audit and report; contributed to finding key areas for improvements for better search engine ranking. 
  • PPC advertising campaign management; A/B testing, advert targeting, optimising campaign and retargeting adverts.
0 %
Increase in online sales
0 %
Conversion rate on retargeting ads
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Case Study 5: LJOJLO

Brand & Project Summary

LJOJLO is a luxury travel company and information website. They required SEO article’s for their website to increase affiliate sales and drive targeted traffic.

My Contribution: SEO Content Creation – Article Writing

  • Thorough keyword research to find the most suitable and competitive long-tail and LSI keywords.
  • Creative and unique copywriting to produce 1500-2000 word engaging articles.
  • Optimising articles for keywords in template form (including meta information, internal linking opportunities, content formatting and image optimisation)

Examples Of Work:

  • Example 1 – within 2 months the article is currently ranking on page 3 for the primary key phrase “Join Qantas Frequent Flyer” with a 1300 monthly search volume.
  • Example 2
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Case Study 6: Casio

Casio logo Samantha Marketing

Brand & Project Summary

Casio produces and sells electronic equipment to consumers, such as electronic musical instruments and affordable digital watches incorporating innovative technology.

My Contribution: PPC, Email & CRM

  • Running PPC campaigns to drive targeted traffic to promote and sell Casio digital watches.
  • Setting up and creating content for automated email campaigns targeting recent customers to further build on the relationship with the brand and encourage reviews.
  • Setting up custom retargeting adverts to target warm leads to drive more sales.
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Conversion rate on retargeting ads
0 %
Average email open rate
0 %
Increase in monthly revenue
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Case Study 7: VIBRANT YOGINI

Vibrant Yogini

Brand & Project Summary

Vibrant Yogini is a small Cotswolds based yoga studio in the U.K. offering private and group yoga sessions. I improved the brand reach and reputation locally, which as a result increased the customer base and monthly revenue.

My Contribution: SMM, SEO, PPC, CRM, Content Creation, Branding

  • Full website design, SEO audit & reporting
  • Local SEO
  • Branding across website & online channels
  • Content creation including writer management
  • SMM with automation
  • CRM with trigger automation
  • PPC campaigns to drive customers to the studio
0 %
Conversion rate on retargeting ads
24000 0
Increase in social media followers
0 %
Increase in monthly revenue

More case studies and campaign results coming soon…