Case Study 1: KOHLER
Brand & Project Summary
Kohler sells luxury kitchen and bathroom fixtures and fittings. They are established in the US, Australia and APAC markets and have now launched in the UK.
My Contribution: SEO Copywriting For All Website Product Pages
- Thorough keyword research to find the most suitable and competitive long-tail keywords.
- Creative and unique copywriting for all product pages of the website.
- Optimising product pages for keyword in template form (including meta information, internal linking opportunities, content formatting and image optimisation)
SEO report coming soon
Case Study 2: SOCKATOOS
Brand & Project Summary
Sockatoos is a retailer of unique baby trousers, operating in the UK. They initially required a 7-week Christmas 2018 online campaign to drive targeted traffic to the website to increase brand awareness and sales. Following this I continued work for the brand to optimise the website for UX and SEO. I then worked on a continuous CRM digital campaign to help build a community of loyal followers.
My Contribution: Social Media Campaign, CRM, Website UX, SEO & PPC
- SEO copywriting for all website pages including thorough SEO website audit and competitive keyword research.
- SEO article writing
- Social media management; optimising, growing and running Instagram, Pinterest and Facebook accounts, as well as streamlining branding and influencer marketing management
- PPC advertising campaign management; creating adverts, A/B testing, optimising campaign and retargeting adverts.
- CRM & email marketing setup, testing & management
- Improving the website user experience (UX) and sales funnel
Examples Of Work:
- Example 1 – I improved the website UX, sales funnel, SEO, legal and brand image.
- Example 2 – SEO article
- Example 3 – SEO article
SEO results coming soon (3-6 month review period for search engines to rank)
Case Study 3: HALFORDS
Brand & Project Summary
Halfords is a retailer of car parts, car enhancement, tools, camping and touring equipment and bicycles operating in the UK. They required a Christmas 2018 online campaign to drive targeted traffic to the website to increase sales.
My Contribution: SEO Copywriting For 100 Website Product Pages
- Thorough keyword research to find the most suitable and competitive long-tail and LSI keywords.
- Creative and unique copywriting for all product pages of the website.
- Optimising product pages for keyword in template form (including meta information, internal linking opportunities, content formatting and image optimisation)
Examples Of Work:
- Example 1 – within 4 months currently ranking number 2 on page 1 of SERP for primary keyword “pink kids scooter” with 210 monthly searches.
- Example 2 – within 4 months currently ranking number 9 on page 1 of SERP for primary keyword “mini micro scooter 3 in 1” which has 1600 monthly searches.
- Example 3
- Example 4
Case Study 4: Bentley Motors Collection
Brand & Project Summary
The Bentley Motors Collection is an e-commerce website, which sells Bentley branded clothing and accessories as a sideline to their luxury range of Bentley vehicles.
My Contribution: SEO & PPC
- SEO website audit and report; contributed to finding key areas for improvements for better search engine ranking.
- PPC advertising campaign management; A/B testing, advert targeting, optimising campaign and retargeting adverts.
Case Study 5: LJOJLO
Brand & Project Summary
LJOJLO is a luxury travel company and information website. They required SEO article’s for their website to increase affiliate sales and drive targeted traffic.
My Contribution: SEO Content Creation – Article Writing
- Thorough keyword research to find the most suitable and competitive long-tail and LSI keywords.
- Creative and unique copywriting to produce 1500-2000 word engaging articles.
- Optimising articles for keywords in template form (including meta information, internal linking opportunities, content formatting and image optimisation)
Examples Of Work:
Case Study 6: Casio
Brand & Project Summary
Casio produces and sells electronic equipment to consumers, such as electronic musical instruments and affordable digital watches incorporating innovative technology.
My Contribution: PPC, Email & CRM
- Running PPC campaigns to drive targeted traffic to promote and sell Casio digital watches.
- Setting up and creating content for automated email campaigns targeting recent customers to further build on the relationship with the brand and encourage reviews.
- Setting up custom retargeting adverts to target warm leads to drive more sales.
Case Study 7: VIBRANT YOGINI
Brand & Project Summary
Vibrant Yogini is a small Cotswolds based yoga studio in the U.K. offering private and group yoga sessions. I improved the brand reach and reputation locally, which as a result increased the customer base and monthly revenue.
My Contribution: SMM, SEO, PPC, CRM, Content Creation, Branding
- Full website design, SEO audit & reporting
- Local SEO
- Branding across website & online channels
- Content creation including writer management
- SMM with automation
- CRM with trigger automation
- PPC campaigns to drive customers to the studio
More case studies and campaign results coming soon…
