8 Search Engine Optimization Services Your Business Must Invest In To Grow Online
achieve higher rankings, increase revenue, and get a constant stream of new customers to your business website using search engine optimisation services!
No matter what type of business you own, SEO must be part of your online marketing strategy. This is because:
- 60,000+ Searches Happen Every Second!
- 93% of online experiences begin with a search engine
- 72% of people never scroll past the first search engine results page
- 61% of users research a product before making a purchase
In addition to this, Google now uses over 200 signals in their algorithm for scoring and last year, there were over 540 quality improvements to their search algorithm alone.
Let’s face it, everyone wants to be on the first search engine results page, but not everyone deserves to be there. Your business, brand and website have to earn that right!
While SEO is an ever-evolving professional practice, there are many foundational or traditional elements at its core.
I will discuss these in more detail and outline the key areas of search engine optimization services that you should consider investing in if you want to drive more customers to your business.
Hiring an expert to carry out certain search engine optimization services for you can lift the weight from your shoulders and give you more time to focus on running the core of your business instead.
- For a full list of articles on search engine optimisation tips click here.
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The 8 Search Engine Optimization Marketing Services Your Business Must Invest In
Search engine optimization is a highly profitable long-term marketing channel. If your business wants to remain competitive, then it needs an SEO strategy.
The search engines may decide which sites rank highly but there’s an art and a science behind how this works.
The foundation of a bulletproof SEO campaign begins by identifying the most effective keywords that your target audience are searching for.
You can hire an expert to perform keyword research and identify the top sales-driving search terms and keywords in your market area and industry.
This process is about gaining insight into your consumers’ questions and concerns and finding keywords and key phrases that have high traffic.
You can’t easily rank for all keywords. Therefore an audit of the webpages that are currently ranking for the keywords must be carried out to make sure that you can realistically compete for it against your competition.
There are a lot of companies competing for the same keywords. This process will spot your competitors strengths and weaknesses to find new opportunities for your continued online growth.
Regular Content Submission
Search engines prefer active websites who post high quality content regularly. This is time-consuming, especially when optimising every article for search engines.
Outsource blog writing to a marketing freelancer who can make sure that your website is always updated with fresh and engaging content.
Check out this article to learn more about SEO best practices when it comes to content creation.
Incoming web links from established and high-quality websites will drive relevant traffic to your site while growing your domain authority score in Google. This will then help you rank higher on the search engine results page.
Links are still the fundamental signal used within scoring. Today ‘link building’ encompasses content marketing, PR & outreach to get people talking about your brand.
Authoritative linking strategies are major components of successful ROI growth. Additionally, quality over quantity wins every time, so the focus must be on link-building from the right type of content related to your industry originating from the right types of sources.
Your brand identity should be recognisable and streamlined across all your online marketing assets.
From colour scheme, font styles, messaging and the user experience, you must make sure that it remains consistent and clear.
Optimise Local Search
You can hire a freelancer to:
- Locate and audit existing citations across online directories like Yelp, Facebook, and more, including industry-specific directories.
- Optimize your company’s Google My Business page for your business address or service area, phone number, maps listing, and business hours.
- Optimize your company’s Facebook page for local SEO best practices.
- Discover, manage, and monitor local citation and backlink opportunities to build authority.
Optimize Voice Search
Technology is ever-evolving. Voice search is the new text search. Now you must make sure your website and articles will rank well for voice searching too!
All Samantha Marketing to optimize and create content for voice search and digital assistants.
Tracking & Tweaking
Hire a Samantha Marketing to monitor:
- Your keyword rankings
- Organic traffic
- User behaviour data
- The keywords rankings of your competitors
- Your top-three competitors
Your campaigns can then be continually optimized and pivoted for better performance over time.
LinkedIn Online Course
SEO is the single most effective way of driving traffic to your site. Any campaign that does not include an SEO component is inadequate.
The world of SEO is constantly changing, Samantha Marketing is always on top of the latest algorithm changes and internet marketing trends, to ensure all clients get the full benefit.
The search engine optimization services that Samantha Marketing offers will maximize your website rankings and are based on proven strategies that have already been tried and tested, and most importantly work!
Once your website ranks highly in Google, you’ll enjoy a steady stream of visitors with little ongoing effort.
The strategic approach to SEO that Samantha Marketing provides, generates high-quality traffic that converts into quality leads or paying customers. So, you can be confident that you will achieve profitable results.
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