When You Need To Outsource Marketing Services
Today, the question of whether or not to outsource marketing services is becoming ever more apparent.
While technology continues to develop, business best practices evolve too. It is no secret that marketing customs and behaviors across the different online marketing channels are advancing by the day. Whether that is the latest social media algorithm, paid advertising tactics, website optimization, and so much more!
As a result, one of the biggest pain points entrepreneurs experience is keeping up-to-date with these digital marketing trends. These days, it is no longer about whom you know, but what you know, and how well you can spread the word.
Allow me to share an entrepreneur’s success secret with you: One of the most common business growth hacks is to outsource marketing services.
Since small business owners initially wear the hats of all the departments within a traditional corporate company: HR, product development, sales, marketing, accounting, and the list can go on! It becomes quickly apparent that there is not enough time in the day, week, month and year to work productively in each of these areas alone.
Unless you say bye to your social life, let alone your sleep time, spending the optimum time required to reap success within your business in each of these areas just simply isn’t viable. Rather than divert time and money getting overloaded with trying to learn all the necessary tools and techniques to succeed in business marketing, many budding entrepreneurs realize that it is smart to outsource these tasks. After all there are multiple advantages of manipulating digital marketing for business growth.
In fact, as a small business owner you have already taken the huge step to run your own company. You have a fantastic product or service, a unique value proposition, but too many times you are witnessing tumbleweed drifting around when it comes to attracting your ideal customers who are ready to purchase!
Have you ever thought how much easier it would be for you to outsource digital marketing efforts so that you can focus on running your business and securing the sales? What if you could outsource research tasks, writing jobs, content creation and more to a marketing professional? Nowadays, a marketing consultant can be hired to propose the strategy, implement it, analyze it and report back to you on its progress. So there really is no point drowning in these time-consuming tasks alone. Leave it to the experts who already have the skills and experience and can get the results you need!
I must reiterate the point that more and more business owners are realizing that hiring a marketing specialist is a critical part of their company success.
Are you now wondering too if you should be outsourcing some, if not all, of your marketing?
The question is how do you know when it is finally time to stop doing it yourself (or delegating it to that poor overworked support assistant)?
This article will certainly help you find out.
In this article, we will be discussing the following:
- Why you should outsource marketing services
- Which marketing services can be outsourced
- Outsource marketing best practices
- Goal software to help you achieve more by doing less
Now, before we take a deeper look at which marketing services you can outsource, let’s understand why you should in the first place.
Why You Should Outsource Marketing Services
As you have already probably realized, this guide outlines some of the many outsourcing marketing services that are readily available to you. By the end of reading the article, you will be able to decide if investing in outsourced marketing services is the right choice for your business.
Just for starters, there’s a good chance your business will benefit from outsourced marketing if you can relate to one or more of the following statements:
- The owner has been doing his/her own marketing
- Marketing? What marketing? There is no marketing (yikes!)
- The sales rep is also serving as the marketing rep
- You have realized that you don’t enjoy marketing. One. Bit.
- Or… you’ve realized you just don’t have the skills or the time and patience to develop them.
- Your marketing results are often hit or miss or simply non-existent
- You are struggling to take your marketing to the next level
- Your marketing is not getting done consistently
- You dabble in marketing activities but you have no real plan
- You want to get out the weeds and focus on running your business instead
- You feel overwhelmed with trying to keep up-to-date with the constant developments and changes in the marketing world
So you understand that you could do with some marketing help, but what are the actual benefits for your business? According to a research report conducted by Matrix Marketing Group some of the key benefits of outsourcing your marketing are:
- 15 – 25% sales revenue gains
- 35 – 60 % reduction in salaries plus overhead costs
- 10 – 25% cost savings in overall marketing spending
- Improve the return on marketing investment
- Increase profitable growth
Now you have the statistics, let’s delve deeper into some more of the benefits of outsourcing your marketing activities.
1) You can focus on your personal strengths:
As I mentioned earlier in this article, as a business owner, you should be more focused on securing the sales and providing more time and attention to your customers. Leave the marketing work to the experts! While we obsess over your growing your brand online, you are free to focus on the core of your business.
2) You will avoid costly mistakes:
All beginners make mistakes. It is key to learning and growing. However, you shouldn’t have to risk causing errors with your marketing efforts, which can end up creating huge debts for your business. You can prevent denting your wallet and your time by outsourcing those marketing activities to the professionals.
3) You will position your business competitively in the market:
Online marketing is so important to increase revenue and grow your brand reach to ideal customers. Even if you have the best product or service offering, without a solid online marketing strategy which drives targeted traffic to your website and helps to build your online brand reputation, then competitors even with perhaps lower quality products/ services, may be taking potential customers away from you. Outsourcing your marketing gives you access to economies of scale as well as the expertise of larger businesses in order to compete with the whales too.
4) You will keep your head high above water in our unpredictable economy
Nowadays we experience far more dramatic fluctuations in the market causing us to tighten budgets while trying to run our businesses more economically. Smart companies realize that in order to establish long-term value in their business they need to find new and innovative ways to keep their marketing momentum going and growing, even during times of economic difficulty. But what’s their answer when their resources, expertise and funds are becoming scarce? Well, they outsource marketing services of course!
5) A brand new perspective
It is easy for small businesses to get ‘stuck-in-a-rut’ when it comes to their business activities, especially their marketing efforts. If you can relate, then perhaps it’s time to introduce a fresh set of eyes from the outside. Outsourcing marketing services will allow you to gain new ideas and inspiration that you would have struggled to quickly conjure up yourself.
Finally, you may also be wondering to whom you should outsource your marketing? Allow me to make this decision easier for you…
6) Why you should outsource marketing services to a consultant:
The answer to this question is quite simply, that you will save business revenue.
We have already established that your time as an entrepreneur is valuable; you simply do not have the time to become a specialist yourself in marketing success. Therefore, I believe you have three realistic options when it comes to incorporating marketing as part of your business activity:
- You employ a full or part-time marketing assistant
- You work with a marketing agency
- You outsource your marketing to a consultant, like
Now let’s establish the real budgets involved in each of the above options. Firstly, hiring and training marketing staff adds costly overheads to your business, let alone weighing down the payroll. Similarly, most marketing agencies will tie you into long expensive contracts and sell false dreams. It is not unusual for agencies to charge £1,000-£1200 per day! However, outsourcing your marketing activities to a consultant provides you with the expertise, capabilities and flexibility you need at a less short-term and long-term cost than the former two options.
Learn even more about how outsourcing your marketing will benefit you:
Which Marketing Services Can Be Outsourced?
Now we have covered the benefits of outsourcing marketing services, let’s look at the core marketing activities that can be outsourced to a specialist.
Remember, you don’t have to adopt the ‘all-or-nothing’ approach. Often, business owners will introduce marketing services one-by-one as their company grows.
- Hinge Marketing has created a great outline of the five strategic levels of outsourced marketing activities that businesses can go through.
- Additionally, Mind Tools has written a great article on deciding which activities to outsource, and which tasks to keep in-house.
You can outsource research
Research can uncover a wealth of insights into market opportunities and service relevancy. You can research target demographics, understand their online habits, and better align your company’s online presence with those habits.
However, it is time-consuming, especially when you do not already have the experience of knowing where to find the relevant information that you require. It therefore makes sense for business owners to outsource research efforts.
The type of research you can outsource can include:
- Marketplace competitor research, pricing, etc.
- Client research, buyer personas, online behaviors, demographics, interests etc.
You can outsource strategy
As well as implementing key online marketing tactics, you also need a solid strategy to execute them. How else can you expect to attract your ideal customers and build long-lasting connections so that they repeatedly return to you for more? The roadblock that most entrepreneurs face is the fact that a bulletproof strategy takes time and experience to get it right the first time round. Spend more of your time focusing on your core business functions, and allow an expert to take over creating and implementing your marketing strategy.
You can outsource SEO service
Despite what you may be led to believe, research has concluded that organic traffic from Google and other search engines converts more new customers than any other online marketing channel.
In fact, the Internet marketing industry is developing so rapidly that it is now practically a full time job just to keep up with the emerging trends and updates.
You can free yourself the valuable time that would be required to teach yourself how to properly execute SEO tactics, as well as the time it would take to actually perform the techniques you learned, by outsourcing these tasks.
Why is SEO so important for your business?
Well that is a whole different article on it’s own. However, establishing your brand as an authority while growing your competitive advantage of your business overall, are two of the key benefits of adopting SEO strategies into your marketing mix. In particular the following SEO activities can be outsourced:
- Sourcing and implementing the right keywords for your industry to grow relevant traffic to your website –meaning more potential sales leads!
- Boosting your website’s online presence by increasing the visibility and ranking of your website in search engine results
- You can outsource link building such as submitting press releases to credible news websites, submitting your company details to online business directories, and so on.
- Implementing a strong social media strategy to attract more prospects to your brand.
You can outsource social media
According to the 2017 Social Media Marketing Industry Report:
- 88% of respondents saw an increased exposure from using social media.
- 78% reported increased website traffic.
- 69% saw an increase in customer loyalty.
- 91% of businesses spend six or more hours per week on social media in order to gain the greatest exposure for their business.
As you can see, to make the most of social media, consistent time and effort is required. For business owners, that’s a huge commitment.
Not only this, but many of the prominent social media platforms update their algorithms regularly. If you are not up to speed with the latest changes, your time spent on the platforms can be detrimental to your business productivity.
Some of the most successful entrepreneurs understand they simply do not have the time to spend trying to keep their social media platforms active and interesting. Instead, they outsource social media marketing activities and outsource social media management to a professional marketing consultant who can:
- Create and distribute viral content
- Grow your follower base
- Engage with your ideal customers
- Manage advertising
If you are still not convinced, check out the following articles:
- Why your small business needs to outsource social media
- 10 reasons you should outsource your social media marketing to someone else.
You can outsource article writing
Copywriting is time-consuming. Especially when it comes to finding topics for article writing, as well as the best high traffic, low competition keywords that are still relevant to your business, then writing the article, formatting it, creating a marketing plan for publishing it, not to mention the analytics involved with monitoring its success, the list is endless! Therefore smart entrepreneurs understand that they should outsource writing tasks, freeing up more of their time to focus on core business activities.
If you are still unsure whether to outsource article writing, and would prefer to manage this yourself for the time being, here are some great articles to help you on your way to writing success:
- Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes
- 15 Tips to Make Writing Less Hellish
- 16 Click-Worthy Topics To Write About So You Never Run Out Of Ideas
You can outsource analysis
You can’t fix what you can’t measure. An effective modern marketing consultant has to be able to track, analyze and report on every aspect of the marketing activities managed. Tasks such as online analytics, email performance, lead generation, opportunities, proposals and wins/losses need to be included as part of the analysis report given to you. Armed with this information, you and your marketing consultant can then adjust the subsequent marketing plans as needed.
Outsource Marketing Best Practices
As soon as you make the decision to outsource your marketing activities, you will have a huge weight lifted from your shoulders. Although much of the work will be taken from your hands, you will still be very much part of the conversation. It is therefore important that you keep in mind certain outsource marketing best practices, which are outlined below.
1) Set goals together
When working with a marketing consultant, it is important that you set goals together and regularly keep track of their progress. Strategies will change depending on the general budget you have, and the timeframe you want to achieve the goals in. Therefore it is important to define your goals from the start.
2) Refine communication expectations together
It is important to iron out the creases of expectations right from the word go. Decide how regularly you and your outsourced marketing consultant will communicate with each other. Will this be a weekly phone call? Frequent emails? A bi-weekly coffee meet-up? You must both agree on the method of check-ins and their frequency. Once you establish a comfortable working relationship, you will be on your way to success!
3) Understand the working relationship
When you hire a marketing consultant, you are hiring them as a consultant not as an employee. Therefore it is important to listen to their expertise and advice. The whole point of getting a fresh perspective is to bring new ideas to the table, and discover new ways of doing things.
4) Embrace creative differences
Marketing and creativity go together hand-in-hand. What may be your cup-of-tea may not be identical to someone else’s. The most important person to please is the end consumer. Therefore, as long as you have a solid plan and strategy in place, having had thorough research carried out for you, the only thing that matters is that the content appeals to your ideal customer base while conveying your brand message.
However, if you are really not happy with some of the work of your marketing consultant, give them the opportunity to rewrite, redesign, and rework as part of the process. You may be pleasantly surprised with how well a good marketing consultant can take your feedback and transform a previous piece into something that works perfectly for the both of you as well as the end buyer.
Goal Software To Help You Achieve More By Doing Less
As a busy entrepreneur, you must manage your time productively so that you can get more results and more quickly. This can often be a lot easier said than done, especially when procrastination keeps creeping up on you.
Although I have provided many productive tips for you to incorporate into your work lifestyle, I wanted to also share a great piece of software with you that helps you start achieving more of your goals and managing your workload. It is called, “Goals On Track,” and it has been a BBB Accredited Business since 2010.
GoalsOnTrack is a comprehensive solution to keep all your goals together and motivate you to make progress everyday. It can help you set SMART goals, break down long term goals into milestones or sub goals, and organize them with your own categories. There are many different templates to choose from to suit your business needs.
When you use the software you also get:
- Unlimited access to web and mobile apps
- Free upgrade on new features and future add-ons
- 30-day unconditional money back guarantee. Instant account activation.
- 5 free business e-books on success and motivation, that you can instantly download and read.
Take a sneak preview of the software and read the frequently asked questions to find out more about this software.
Investing in outsourcing marketing services is now no longer a question of if, but when. Not everyone has the time, resources, marketing savvy or copywriting/design chops, to handle marketing on their own.
What’s more, when it comes to marketing, some business owners will make decisions based on trying to fix a problem, rather than preventing it in the first place. Don’t fall into the trap of being a reactive entrepreneur and burning a large whole in your pocket as a result of making poor decisions. Instead, start outsourcing your marketing activities. It is always the perfect proactive solution for attracting all the prospects and opportunities you deserve. Plus, with Samantha Marketing, there are no long-term retainer fees; you only pay for what you need, when you need it.
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